Social media is not a fad. It allows physicians to “get out of the office” in real time, to learn about patients’ concerns, and to connect with peers.
In Part 2 of this 2-part webcast, Dr David Ballard elaborates on the practicalities of social media for psychiatrists and how it can be used to:
• extend your reach
• build your practice
• help people find you
• use consistent branding
• establish professional relationships
• connect with others
Dr Ballard is Assistant Executive Director, Marketing and Business Development, at the American Psychological Association and the APA Practice Organization, in Washington, DC. His Twitter ID is @drdavidballard. This webcast is adapted from Dr Ballard’s presentation at a Psychiatric Times Virtual Career Expo.