At the Special Committee on Aging hearing, Sen Herb Kohl (D, Wis), chair, noted that HR 3200, America’s Affordable Health Choices Act of 2009, includes an expanded version of the Physician Payment Sunshine Act 2009 (§301), which was introduced last January by Sen Chuck Grassley (R, Iowa) and Senator Kohl.
Section 1128H of HR 3200, Kohl explained, affects more than physicians and physician group practices. It requires disclosure of financial relationships between manufacturers and distributors of covered drugs, devices, biologicals, and medical supplies and other such health entities as medical schools, sponsors of CME programs, patient-advocacy or disease-specific groups, organizations of health care professionals, biomedical researchers, pharmacists, and hospitals. The secretary of the US Department of Health and Human Services (HHS) is charged with making that financial information available to the public via an Internet Web site by 2011. Kohl also expressed the hope that the Senate Finance Committee’s health care reform proposal will incorporate §301’s provisions.
Providing testimony
During the COI hearing, the Senate committee on aging received oral and written statements from witnesses, including James Scully Jr, MD, APA’s medical director and CEO; Murray Kopelow, MD, chief executive of the ACCME; Lewis Morris, chief counsel to the Office of Inspector General (OIG), HHS; Steven Nissen, MD, chairman of cardiovascular medicine at the Cleveland Clinic; and Thomas Stossel, MD, director of the Translational Medicine Division at Brigham & Women’s Hospital and a leader of the newly formed Association of Clinical Researchers and Educators, which advocates the advancement of patient care through productive collaboration with industry and its counterparts.
The Pharmaceutical Research and Manufacturers of America; Merck & Co, Inc; and Daniel Carlat, MD, associate clinical professor of psychiatry at Tufts University School of Medicine and creator of the “Carlat Psychiatry Blog” were among individuals and organizations submitting written testimony. A webcast of the hearing is available on the committee’s Web site: http://www.aging.senate.gov.
At the hearing, Kohl queried the panelists about CME’s importance for the medical profession, and Scully responded, “Professional development is critical for physicians . . . we need to do it as well as we can. We have been acculturated to free CME and having a good meal, and that’s going to change.”
As part of that change, Scully said, the APA may be the first professional medical group to end industry-sponsored symposia (ISS). In 2008, the APA’s scientific meetings included 28 ISS of 549 educational programs. That number dropped to 11 this year.
The cost of eliminating ISS is high. Scully said the phase-out of industry-sponsored symposia will result in a $1.5 million revenue drop for the association. “In the long run, we believe that the elimination of even the perception of possible undue influence and maintaining and regaining of public trust is well worth the cost.”
More safeguards
“Preserving the independence and integrity of continuing medical education requires enhanced safeguards to preserve the boundaries separating education from marketing,” warned Morris, chief counsel with HHS’s OIG.
According to Morris, the current environment tolerates industry sponsors’ preferential funding of programs that serve their business needs. He cited the example of how manufacturers publicize general topics they are willing to fund and invite CME providers to submit grant applications that propose programs in topic areas or disease states. Aware of the therapeutic areas and product lines of the potential industry sponsor, CME providers often design their applications accordingly.
The ACCME’s role in mitigating commercial bias is limited, Morris said, because it does not preapprove CME content and does not routinely monitor CME programs. “The surest way to eliminate commercial bias in CME is to prohibit industry sponsorship,” Morris said, citing Shakespeare’s observation, “An honest tale speeds best, being plainly told.”
Morris suggested that in the interim, pharmaceutical and medical device companies separate grant-making functions from sales and marketing, establish objective criteria for making educational grants to CME providers, and eliminate any control over the speakers or content of the educational activity.
Another way to limit the influence of commercial sponsors, he said, is to create independent CME grant organizations with an independent board of experts that could accept industry donations and distribute funds to CME providers. If industry proves unwilling to fund CME under those terms, then physicians would have to pay for their own continuing education, as do lawyers, accountants, and other professionals, Morris added.
Nissen, a vocal critic on COI in medicine, told the committee that “we need a firewall between marketing and education, and right now they’re blending together.”
Kopelow countered, “the ACCME is the firewall between promotion and education.” Total revenues of CME providers are about $2 billion annually, Kopelow said, with about half paid by the learner and the rest paid by commercial interests. The ACCME directly accredits 725 providers while 47 ACCME-approved state-based medical societies accredit another 1600 providers. An estimated 15% of the CME providers receive 80% of the commercial support, Kopelow said, and 20% of the providers accept no commercial support.
