Fentanyl's Fatal Marketing Change

Thomas R. Kosten, MD, shares more about fentanyl's new look. While fentanyl previously looked like other over the counter pills, a new marketing change has arrived just in time for Halloween: Rainbow fentanyl is multicolored and looks like Skittles or jellybeans. With more than 100,000 overdose deaths a year, here's why we need to combat the opioid epidemic now more than ever.

Dr Kosten is the Jay H. Waggoner Endowed Chair and co-founder at the Institute for Clinical and Translational Research. He is also a professor of psychiatry, neuroscience, pharmacology, and immunology at Baylor College of Medicine in Houston, Texas.