
Until recently, direct-to-consumer advertisements for selective serotonin reuptake inhibitors (SSRIs) touted their ability to correct a chemical imbalance, most memorably through the cartoon "ovoid creature" that thanked a drug for improving its mood. Over the past few years, consumer groups and patients have implored the FDA to require more accurate wording in ads. This has resulted in the appearance in ads of such qualifiers as "helps to restore," "appears to work," "may be related to," and "presumed to be linked."
